About me
15+ years turning
ad spend into growth.
Performance marketing specialist based in West Yorkshire, working with UK businesses across every major paid media platform.
I'm Rich Hogg, a Performance Marketing Specialist based in West Yorkshire with 15+ years of experience across omnichannel digital marketing.
I'm goal-driven and data-focused, with a strong technical and analytical background. Over my career I've built deep expertise across paid acquisition, e-commerce, feed optimisation, analytics and on-page SEO, working closely alongside SEO, content, design, affiliate, marketplace, buying and product teams, while managing all things paid: Search, Shopping, Social, Display, PMAX, Remarketing and affiliate channels including partner programmes with major platforms.
My background spans both B2C and B2B, across industries including retail, travel, legal services, fitness and e-commerce. I've managed 14+ ad accounts across my career, led teams of up to 4 direct reports, and delivered campaign performance at significant scale, including contributing to growing a UK online retailer from £50m to over £350m in annual revenue.
I've managed multi-million-pound budgets across Google Ads, Microsoft Advertising, Meta, LinkedIn and Apple Search Ads, consistently delivering positive ROI, ROAS, POAS and CPA results across paid search, paid social and affiliate channels. I hold certifications from Google and Microsoft, and I stay hands-on with every platform I recommend.
Alongside my main role, I take on a select number of freelance clients. Businesses that want senior-level paid media expertise without the agency price tag. If that sounds like you, get in touch.
Quick facts
- → West Yorkshire, UK
- → 15+ years experience
- → Google Ads, Microsoft Ads & Apple Search Ads
- → PMAX, Shopping, Search, Display, Social & Affiliates
- → GA4, GTM, Looker Studio, Tableau
- → Feed management, e-commerce & Shopify/WordPress
- → B2C and B2B: retail, travel, legal, fitness
- → Team leadership up to 4 direct reports
Career
15+ years in paid media.
Marketing Manager (SEM & Social)
Retail & E-commerce
Managing all paid media channels including SEM and social, alongside campaign reporting, conversion tracking, customer journey optimisation and on-page SEO for a UK and European retailer operating across all major European markets.
Marketing Manager
Fitness & Wellness
Managed all paid media channels across Google, Microsoft and Meta for B2C and B2B, including ecommerce, affiliates (Groupon, Wowcher, Classpass), comms flow and a team of 2 direct reports.
Performance Marketing Lead
Travel & Aviation
Led performance marketing at a major UK travel brand, delivering over 50% of all web and app bookings through paid channels across Google Ads, Microsoft Advertising and Apple Search Ads.
PPC Manager
Legal Sector
Managed all paid media channels reporting to the Chief Commercial Officer. Reduced marketing spend and CPA by 15% while lifting qualified leads by 11% and converted leads by 5% (Q2 vs Q3).
Senior PPC Manager
Retail & E-commerce
Six years managing multiple ad accounts and websites across Google, Microsoft, Meta, Instagram and LinkedIn. Led 2-4 direct reports and 3 indirect reports. Contributed to growing a UK online retailer from £50m to £350m in revenue.
Freelance & Agency Work
Various
Building the foundations across multiple clients and sectors, developing the range of skills and cross-platform expertise that now underpins my approach to performance marketing.
Platform expertise
Where I work best.
My approach
What makes me different.
You work directly with me
No account managers, no passing messages through juniors. When you work with me, you get me on every call, every campaign and every report.
Proven at scale
I've managed multi-million-pound budgets, led teams and contributed to significant revenue growth. Whether your budget is £1k or £1m+ per month, I know what good looks like.
Both B2C and B2B
I've run campaigns across retail, travel, legal services, fitness and more, for both consumer and business audiences. Different funnels, different KPIs, same rigour.
Honest, transparent reporting
You'll always know what's working, what isn't, and what I'm doing about it. I focus on business metrics: leads, revenue, ROAS, not vanity numbers.