Results
What to expect when
you work with me.
Real outcomes from real campaigns. No vanity metrics, no inflated numbers.
Real numbers
Results from previous campaigns.
No company names, but these are real, documented outcomes from campaigns I've managed.
-15%
Reduction in CPA and marketing spend
Legal services client
+11%
Uplift in qualified leads
Same campaign period
+5%
Increase in converted leads
Q2 vs Q3 comparison
>50%
Of all web and app bookings delivered through paid channels
Major UK travel brand
Typical outcomes
What you can expect working with me.
Less wasted spend
Most accounts I inherit have significant budget leakage: irrelevant search terms, poor match types, untested audiences. Fixing these alone usually improves efficiency quickly.
Lower cost per lead or sale
Through better quality scores, improved ad relevance and smarter bidding, I drive down the cost of acquiring each customer over time.
Clearer attribution
You'll know what's actually driving conversions. Proper tracking means better decisions and no more guessing which campaigns deserve more budget.
More efficient budget allocation
Money moves to what works. Over time, underperforming campaigns get restructured or cut and every pound works harder.
Better quality traffic
More targeted campaigns mean visitors who are more likely to convert, which improves your on-site metrics alongside your ad performance.
Honest visibility into performance
Monthly reporting that tells you the truth, explains what's happening, and gives you a clear picture of where you stand.
The methodology
How I get there.
01
01
Audit & Baseline
Before anything changes, I establish where you are. What's working, what isn't, and why. Improvements are then measurable from the start.
02
02
Fix the Structure
Most underperforming accounts have structural problems. I fix these first: campaign organisation, match types and bidding logic, before optimising anything else.
03
03
Nail the Tracking
Proper conversion tracking is non-negotiable. If you can't measure it accurately, you can't improve it. I ensure every meaningful action is tracked.
04
04
Optimise Continuously
Weekly checks, regular testing, monthly reporting. Paid media is not set-and-forget. Small improvements compound into meaningful gains over time.
05
05
Report on Revenue, Not Impressions
Monthly reports that focus on business metrics: cost per lead, ROAS and revenue, not impressions and clicks that don't show whether your business is growing.
06
06
Communicate Clearly
You'll always know what I'm working on, what's changed and why. No jargon, no hiding behind complexity. Just straight answers.
Ready to see the difference?
Let's talk about where your paid media is today and where you want it to be.